8 Insider SEO Tips from Industry Experts - Link-Assistant.com

Wonder what's trending in SEO in 2017? We've got your back. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Then it's just the time for you to introduce customer profiling into your keyword research workflow. Next time you revise your keyword list, try to understand your target audience.

A Data-Driven Guide to Keyword Research - Link-Assistant.com

There are tons of guides on keyword research for SEO. Ones that tell you to target long-tail keywords because they "convert better", or chase after low-competition "hidden gems" in Keyword Planner. And no, I'm not here to dispute this. Well, maybe a tiny bit :) More importantly, I'd like to throw some science into the traditional keyword routine, and share a data-backed keyword research framework to make every step of the process meaningful.

New Powerful SEO Spider In WebSite Auditor - Link-Assistant.com

For over 2 months, we've been revamping WebSite Auditor and rebuilding its crawler from scratch, in order to let you, the SEO, see your site exactly the way search engines do and create the most comprehensive SEO spider out there. Today, the update finally went live, and we can't wait for you to try it out!

SEO & TechnicalSite Audit - Link-Assistant.com

Easily detect all technical and SEO problems on your site, like poor redirects, broken links, validation and crawlability issues, etc. — and get clear, specific tips on how to fix them.

WordPress SEO: The Ultimate Guide - Link-Assistant.com

If you are in the SEO industry, you will inevitably have to deal with WordPress-based websites. This guide will help you save time and get over tech related issues faster, so that you can get yourself straight to what you do best — search engine optimization and strategizing.

Google's Hummingbird update explained. - Link-Assistant.com

Last week Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is and how to adapt your SEO strategy to benefit from the changes.

Print Reports Straight from SEO PowerSuite! - Link-Assistant.com

Now SEO PowerSuite not only gives you professional and comprehensive SEO reports on every aspect of your SEO progress (that help you see any kind of SEO data over time and compared with your competitors), but also makes sure you work with them in the most convenient manner.

SEO remains part of multi-channel marketing - Link-Assistant.com

Customers can find your business through social, paid search, offline ads, etc. Organic search is an integral part of a complex path to conversion. Just be aware of these other channels and get savvy in additional spheres, if necessary.

See 31 new SEO PowerSuite videos! - Link-Assistant.com

Watch 31 hot-new videos covering main SEO PowerSuite features; optimize your website for better traffic and rankings today!

Expert Advice: how to get new SEO clients - Link-Assistant.com

But where do you find the people in need of SEO and how do you pitch your SEO services to them? Today we turned to one of the best in the field for the answer: Aires Loutsaris, a leading SEO consultant from UK (and a loyal SEO PowerSuite user).

New Interactive Reports Now in Rank Tracker! - Link-Assistant.com

Meet SEO reports that are all you wish they were. Every bit. With SEO PowerSuite's new reports, you have the final say. The tools' reporting functionality lets you take full charge of the data you're reporting on and the way it's presented. The brand new drag'n'drop reports are out today in Rank Tracker, and we can't wait for you to test-drive these customizables!

User Behavior as a Ranking Signal - Link-Assistant.com

Have you ever wondered if user behavior affects your rankings? Google doesn't necessarily want you to know this, but… It does, and kind of in a big way.

The Anatomy of an Optimized Page - Link-Assistant.com

Mastering SEO is tough. If you are new to the industry, you must feel overwhelmed by countless optimization tips and techniques (often saying the opposite things!). In this article, we've broken down the basic rules of thumb of on-page SEO to help you build a perfectly optimized page from scratch, step by step and element by element.

Optimization for international and local search engines. - Link-Assistant.com

Promote your websites in 572 local and international search engines.

New SEO PowerSuite wins over the rest of SEO tools market leaders in a crushing speed comparison test - Link-Assistant.com

4 tests covering key SEO jobs prove SEO PowerSuite an absolute SEO tools market leader in work speed, productivity and results accuracy The major update we release today practically overturns the way SEO PowerSuite interacts with search engines. This lets your software:

7 Experts Answer 3 Big Questions About SEO - Link-Assistant.com

I know, SEO's never been quick or easy. But the entire thing can seem particularly daunting as the search industry evolves. Which of the once effective tactics no longer work? Which of the less popular ones are actually worth it? And what is the best SEO advice for the newbies? For today's post, I asked Bill Slawski, Barry Schwartz, Eric Enge, and other SEO experts these questions.

Happy New Year from SEO PowerSuite! - Link-Assistant.com

Wow, it's almost New Year's! We hope 2017 was a fun and fulfilling year for you. It definitely was for the SEO PowerSuite team - and for that, we'd like to thank you. Because of a community of users like you, your support and feedback, 2017 was our busiest and most rewarding year yet. To celebrate, we put together an SEO PowerSuite year in review in a... sweater!

8 Little-Known SEO PowerSuite Features - Link-Assistant.com

How about squeezing some extra juice out of your SEO software? In today's post, we've put together the freshest list of SEO PowerSuite's killer features that 80% of users overlook. Make sure you don't miss out on any of these goodies!

10 Ways to Use Custom Search in WebSite Auditor - Link-Assistant.com

Just out, Custom Search in Website Auditor is lets you do a number of things you couldn't do before, and saves you tons of time on many tasks that used to take hours. To help you make the most of it, I've put together 10 super quick (but powerful) ways to use it — for SEO, content marketing, and way beyond.

New - Local Rank Monitoring in Rank Tracker - Link-Assistant.com

Track your local business' rankings — in any location! Rank Tracker now monitors local pack, maps, and organic search ranking results in any city and country.

Put your holiday marketing plan in order! - Link-Assistant.com

The year's most active shopping period is almost here and millions of online shoppers start their holiday rush. That's a huge marketing opportunity, if only… you set clear objectives and plan wise to reach them.

Local & Global SEO - Link-Assistant.com

Target specific locations, optimize sites for keywords in any language, and do SEO globally or locally (or both!) with SEO PowerSuite's advanced local search settings.

50 SEO tools vs. SEO PowerSuite - Link-Assistant.com

Before you spend another dime and one more hour of your time on yet another SEO tool, ask yourself: can this software actually handle ALL the tasks I have to deal with? And if the answer is no…You don't need more software - you need software that does more. SEO software market is huge, and quite often webmasters rely on several tools in their activities.

In-Depth SERP Analysis in Rank Tracker - Link-Assistant.com

Analyzing changes in search engine results for your keywords is the way to get strategic insights about competitors and spot niche-specific search trends that can affect your rankings. The new SERP Analysis tool in Rank Tracker was designed to collect that data for you and turn it into meaningful, actionable insights.

Full Guide to Major Google Updates - Link-Assistant.com

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them equally impact the SERPs. This cheat sheet will give you an overview of Google's major penalties and algo changes, along with detection tips, hazards to look out for, and lots of prevention and recovery advice.

7 Steps To Mobile SEO Success in 2017 - Link-Assistant.com

With Google's mobile-first indexing of the Web and 60% of searches coming from smartphones, an error-free mobile site is a must. In today's article, I'm sharing my top tips for getting mobile right and growing your mobile rankings.

Measuring Content Marketing ROI [Guide] - Link-Assistant.com

Do you create content, but don't know how it affects your marketing bottom-line? This guide is for you! In recent years, content marketing has become a separate channel. Yet this has brought new challenges, and many people are asking themselves: Which content performance metrics do I track? How do I align content analytics with my goals? How do I spend less time gathering data?

7 Sneaky Types of Duplicate Content - Link-Assistant.com

Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.

SEO Tips and Tricks - Link-Assistant.com

Little-known SEO PowerSuite features for folks who're ready to take their SEO efforts to a pro level

SEO for E-Commerce: 11 Essential Steps - Link-Assistant.com

Doing marketing for e-commerce websites is associated with very specific challenges. First, e-commerce website promotion requires the marketer to balance between user experience, conversion optimization, and SEO. Second, online stores are typically large-scale and complicated — so trivial on-page optimization tasks can turn into a never-ending nightmare. In this guide, you'll find a set of content and technical issues anyone doing e-commerce SEO will face, and actionable how-tos and time-saving tricks on tackling them.

5 SEO Trends For 2017 From SMX East - Link-Assistant.com

It feels like only yesterday we were making our bets on what was awaiting SEO in 2017. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I've got a handful of useful tips to share! Just back from SMX East, one of the largest SEO events in the USA, I've carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!

Branded SEO reports. - Link-Assistant.com

SEO PowerSuite's reports are white-label, fully custom, and designed responsively, so they look their best on any device. Sharing and delivery is super easy: a click of a button will upload your report to the cloud and give you a shareable link, and the automatic report mailer will deliver reports to clients on your schedule, as a direct link or attachment, in a plain text or custom HTML email. LEARN MORE ABOUT ENTERPRISE

One-stop SEO software. - Link-Assistant.com

SEO PowerSuite covers every step of an SEO campaign of any caliber, from rankings to on-page to backlinks. With its intuitive UI and a wealth of pro-level features, it's a perfect fit for SEO newbies and experts alike.

Easier way to compare link profiles! - Link-Assistant.com

Now backlink analysis is one-minute work! New competition comparison module in SEO SpyGlass lets you analyze the main stats of several (up to 5!) sites in an easy, convenient and informative table.

Google's New 3-Pack Local Search Results: how to adjust your SEO - Link-Assistant.com

And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

"Not Provided"Solution - Link-Assistant.com

Unlock Google Analytics' hidden data in SEO PowerSuite and have the "not provided" visits calculated with 91% precision.

5 Steps to Google-Friendly Links in 2017 - Link-Assistant.com

It's no secret Google uses hundreds of ranking factors to pick up relevant pages in response to user queries. And while the list of these factors is quite wide (with new ones being added constantly, like https or mobile-friendliness), all SEO experts agree that links remain the strongest quality signal to search engines, outweighing most other ranking factors.

What's coming in SEO PowerSuite? Vote to decide! - Link-Assistant.com

At SEO PowerSuite, we love new features and all kinds of educational content on SEO. We also love user feedback. And above all, we love a healthy combination of those things. Jump to the article to learn all about the upcoming SEO PowerSuite updates (please don't forget to cast your vote to help us prioritize them), and review our best training resources (so you can offer suggestions for our next piece). Looking forward to your - smashing as always ;) - ideas.

Get the deepest ever insight into Google Analytics traffic stats inside your SEO software! - Link-Assistant.com

Solid traffic stream that converts into rising profit - that is your SEO campaign's primary goal, for sure. Knowing that, your SEO PowerSuite tools have long taken onboard the priceless website visits stats extracted from Google Analytics.

5 Huge SEO Mistakes You're Making - Link-Assistant.com

SEO is a constantly changing landscape — changes are coming from all directions, turning once widely practiced techniques into big SEO no-no's. If you find it hard to keep up with the change, industry conferences are a place to get the most refined insight on what's trending in SEO. And as the SEO PowerSuite team had the great luck to attend BrightonSEO (one of the key events for search marketers both in UK and worldwide) a few weeks ago, we put the most surprising takeaways from the conference into the "5 Things You're Doing Wrong" guide to help you bring your SEO up to date.

Introducing TF-IDF in WebSite Auditor - Link-Assistant.com

TF-IDF (short for "term frequency-inverse document frequency") has long been used by Google to figure out the relevance of pages in its index to a given query. Then there was Hummingbird, and then RankBrain. The TF-IDF tool, out today in WebSite Auditor, is an attempt to bring those 3 concepts together to give you data-backed optimization advice in the age of semantic search.

5 High-Tech SEO Trends For 2017 - Link-Assistant.com

Ah, the buzzwords. We've been hearing about AI, machine learning, natural language processing, and the like for a while now. But really, what are those things? How do they affect Google's search results? And why does any of this even matter? In this article, I've put together 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google's ranking algorithm, and the impact it's likely to have on SEO.

Track personalized Google results – check where your site ranks for real Google users! - Link-Assistant.com

Same Google - different rankings? That's right! Your site's rankings change for each and every Google user, personalized by a country, city, language and so on. Non-personalized Google rankings keep you blind to where your site stands on Google for real users.

Full Guide to Crawl Budget Optimization - Link-Assistant.com

Search engine crawling is one of those SEO factors that are paid surprisingly little attention. From over 10 years in SEO, I can tell you one thing for sure: in any industry, crawl budget is something we can — and should — optimize for SEO success. In this guide, I'm going to walk you through the basic crawling-related concepts, the mechanics behind how search engines assign crawl budgets to websites, and tips to help you make the best use of your crawl budget to maximize rankings and traffic.

A Visual Guide to the Google SERP - Link-Assistant.com

The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These result types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.

New HTTPS ranking signal - Link-Assistant.com

A few weeks ago Google officially announced that HTTPS would now become a ranking signal, meaning that websites using secure encryption may get a certain boost in Google rankings. For now HTTPS is said to be a "lightweight signal", given less importance than numerous other quality factors, but Google admits it may become stronger over time.

SEO + Social Media Audit: 10-Step Checklist - Link-Assistant.com

It's no secret that a strong online presence is crucial for businesses. But digital marketing in all its shapes and sizes can often also seem too overwhelming. To help you make the most of the free online marketing channels and ensure that you don't miss out on any powerful tactics, we've put up a SEO + Social Media checklist you could use to put your strategy through a comprehensive audit.

New in Rank Tracker: A to Z Keyword Research - Link-Assistant.com

In any niche, most websites target the same handful of keywords from Google Keyword Planner. In the past, if you really wanted to get ahead of your contenders, you'd need to use a good dozen of tools to get soild keyword ideas, analyze their potential, bundle them by topic, and build a keyword map. Sounds like a lot of work, huh?

Best Halloween marketing ideas for your biz! - Link-Assistant.com

Exclusive marketing tips and ideas to get your business ready for 2017 Holidays season!

Meet InLink Rank, a Perfect PageRank Alternative - Link-Assistant.com

Ever since Google became a thing, it's been known to use PageRank to rank web pages, and it's still one of the key factors in its ranking algorithm today. Alas, last year Google closed off access to the public version of PageRank, taking away the most reliable metric SEOs used to evaluate site authority and link quality. Since then, we've been working on our own PageRank alternative at SEO PowerSuite, and today — ta-da! — InLink Rank is finally out.